Houston based designer Beth Younger Purpich debuted her Longhorn line at Americas Restaurant benefitting the Texas Freedom Run. The event brought together great bags for a great cause to raise awareness and end child slavery in Texas.
Julie Beth Handbags, developed in 2007, features a variety of different designs in luxurious materials. Inspired by the ranching business, the Longhorn bag is part of the Rodeo Collection for Julie Beth. Crafted of a variety of leather and hides the Longhorn bags are custom handbags for those seeking to celebrate all things Texas. The Longhorn bag brings together the heritage and the culture of the Lone Star State in a chic design. The launch party had an amazing turnout, with people coming from all areas of town to support both Julie Beth Handbags and the Texas Freedom Run.
A portion of the proceeds from every sale went back to the Texas Freedom Run and in support of the group Love 146 to generate awareness and stop human trafficking in Texas. The Longhorn Launch party featured a raffle where one lucky guest was able to walk away with a stunning bag by the designer.