In 2007 I saw where digital media, specifically video, was headed and I wanted to be a part of it. I left a long career in automotive to pursue this new and exciting industry. I love business, technology, and culture. I watch Bloomberg TV. I read TechCrunch, Business Insider, eMarketer, and Digiday to keep up with the latest in digital media and technology.
• Digital Marketing – Develop content marketing campaigns and social media strategies to drive awareness, engagement, traffic, conversions, and sales.
• Video Production – Oversee all phases of video production including directing, audio, lighting, shooting, and editing.
• Research and Analytics – Conduct consumer research, conduct A/B testing, establish metrics, measure and analyze digital marketing materials against ROI and KPI’s (Key Performance Indicators), and optimize results.
• Web Development and Maintenance.
• Event Marketing – Produce events, manage budgets & vendors, research & secure venues, book talent, create sponsorship proposals and marketing materials, and compile email list from ticket sales for email marketing.
• Project Management – Manage vendors and contractors to ensure goals are met within budget.
Houston Hip Hop Culture Fest:
• 643,252 people reached.
• 357,032 views.
• 2,142 likes.
• 2,339 shares.
• 350 comments.
• Cost per view: $.01
Vinny Ten Racing:
• 172,149 views.
• 10,981 likes.
• 3,000 shares.
• 201 comments.
• 64 Retweets.
• Ranked #2 and # 3 on Google.
• 10% increase in leads and sales.
• 9,263 views.
• 144 shares.
• 3x to 5x increase in sales.
Connected Creatives promotional video:
• 2,243 views.
• Over 200 people attended the first episode.
Night Sessions car show:
• Sold over 1,500 tickets.
• Registered over 200 cars.
• Secured Gillman Subaru as a financial sponsor.
• Generated a 3x ROI for Gillman Subaru.
• Organically grew Tunerlifestyletv Facebook page to over 2,200 fans in 6 months.
Skills and Tools
• Adobe Creative Suite and Adobe Premiere.
• Content Management Systems (CMS).
• Some HTML and graphic design.
• SEO, Adwords (PPC), SEM, and Google Analytics.
• Photography and some graphic design.
• Project management.
• Sony PXWX70
• Sony UWPD11/42 Lavalier Microphone
• Lighting kit and backdrop