"Does buy black imply a race-based gesture...what if there was a buy white day? I get the purpose is to support black owned business but is the branding and marketing of "buy black" scalable? What if the product or service offered is universal. Are black folk once again segregating dollars/economic opportunity and limiting opportunities to appeal to a broader market?"
"How many of the small businesses actually get leads from the directory? Just getting past the GHBC fundraising info and downloading the directory to scroll to the table of contents was enough to make me throw up my hands. No way to search for a service by entering the data? They make it easy for you to identify the large corporations that they are associated with, but difficult for you to identify the small businesses. I guess that would defeat the purpose of b-u-y-i-n-g the directory, though. Nah...I'll just use Google!"
Listen to Total Medulla's podcast to hear more about their messaging blunder.