Social media is clearly an important source of customer engagement but sometimes businesses end up neglecting their blogs and websites. Social media is a tool that supports the company’s main website. How do businesses manage to keep all of their social media tools current, cross promote and link all of their digital platforms together?
PaperCity Magazine representatives Kate Allen Stukenberg, Executive Editor, and Jackie Effenson, Director of Integrated Marketing, were the keynote speakers at Houston Social Media’s October Breakfast answering this question with the topic — Building a Connected Digital Ecosystem. They discussed the steps and strategies PaperCity is using to transition and develop their digital media properties. They also touched upon the importance of having their team onboard in order to build and support their efforts to create an entirely new e-commerce website. Click the left thumbnail to view the slideshow!