Empowering Locals At Scale
We were frustrated by the lack of representation in the media and local stories going largely untold or undiscovered. Although video is the most popular form of online media, there weren't publications or platforms for discovering videos about local culture. In 2007 we started as a video magazine for car enthusiasts called TunerlifestyleTV to fill the void. We created hundreds of videos documenting local culture but struggled to earn a steady income. Let's face it, social media sites are making a killing on user-generated content, but they're not sharing enough of their revenue with their users.
"The internet has made it easy to distribute creative work to millions of people, but no one has figured out how to help creatives make a sustainable living." – Y Combinator
"It’s so frustrating: YouTube’s top creators have gripes but few better options" – Digiday
"Yes, you can make six figures as a YouTube star ... and still end up poor" – Business Insider
"Less than a McDonald’s happy meal: Facebook’s video ad breaks aren’t working for creators." – Digiday
Platforms will continue to make money off the backs of their users while convincing them to remain loyal no matter what. People, not just platforms, deserve to reap the monetary benefits that come with having an active user base. People need new business models that balance profit and purpose by putting a premium on sharing power and resources.
11K views • 3X Growth In Sales
"That Video Mag blew it out of the park with this one! I've gotten so many phone calls with people wanting tables fixed it's hard to keep track. Huge shout out to That Video Mag for making things happen for the little guy." – Ovi Sanz aka DJ Mas
$3,300 In Earnings
"I've already been hired for multiple video projects for That Video Mag and what I can say is it has been one of the most seamless experiences I've encountered with any client. The team at That Video Mag lays things out for you and took care of making arrangements to make each project go smoothly. I will continue to work with That Video Mag. It's definitely been a good experience. They paid deposits well in advance and payment has always been prompt with final delivery. I am looking forward to seeing this brand grow!" - Albert Polanco, Revolt Photo & Video
In 2010 we became UrbancityTV and 2012 we took our final form as That Video Mag, a video magazine for local culture and entertainment. Our mission is to help people make more money publishing their original video pieces and streaming live on That Video Mag than by releasing them on free ad-supported models and empower local communities by uncovering and amplifying their stories.
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