"The internet has made it easy to distribute creative work to millions of people, but no one has figured out how to help creatives make a sustainable living." – Requests for Startups Supporting Creators, Y Combinator
We started in 2007 because we were frustrated by the lack of representation in the media and local stories going largely untold or undiscovered. There aren’t any platforms where people can find short-form videos based solely on location and where video creators can make a sustainable living. Let's face it, platforms are generating a lot of revenues from user-generated content but they’re not sharing enough revenue with creators and users.
‘It’s so frustrating’: YouTube’s top creators have gripes but few better options – Digiday
Yes, you can make six figures as a YouTube star ... and still end up poor – Business Insider
‘Less than a McDonald’s happy meal’: Facebook’s video ad breaks aren’t working for creators. – Digiday
People need new business models that balance profit and purpose and puts a premium on sharing power and resources. Our mission is to empower local economies with a platform that fosters collaboration and support for small businesses, independent artists' and entrepreneurs.
That Video Mag is a city-focused video platform powered by local videojournalists and storytellers. Viewers can find videos based on location and creators will be able to make a whole lot more money from publishing their non-fiction, documentary, and journalistic video pieces on That Video Mag than by releasing them through free, ad-supported models.