We're frustrated by the lack of representation in the media and local stories going largely untold or undiscovered. Since 2007 we created hundreds of videos documenting local culture but struggled to earn a steady income. There weren't any publications where people could find short-form videos based solely on location and where video creators were able to earn a steady income. Lets face it, platforms are generating a massive amount of revenue from user-generated content but they’re not sharing enough of their revenue with their users.
"The internet has made it easy to distribute creative work to millions of people, but no one has figured out how to help creatives make a sustainable living." – Requests for Startups Supporting Creators, Y Combinator
‘It’s so frustrating’: YouTube’s top creators have gripes but few better options – Digiday
Yes, you can make six figures as a YouTube star ... and still end up poor – Business Insider
‘Less than a McDonald’s happy meal’: Facebook’s video ad breaks aren’t working for creators. – Digiday
While the site has signed up more than 50,000 creators with a million patrons, most earn less than $100 a month. – Bloomberg
Content creators, not just platforms, deserve to reap the monetary benefits that come with having an active user base. People need new business models that balance profit and purpose and puts a premium on sharing power and resources so we created That Video Mag.
That Video Mag is a city-focused video publication powered by local video-journalists that helps people discover videos about local culture and helps creators make a whole lot more money by publishing their original unscripted non-fiction, documentary, and journalistic video pieces on That Video Mag than by releasing them through free ad-supported models. Our mission is to empower local economies, foster collaboration, and support small businesses, independent artists, and entrepreneurs.