People First
We were frustrated by the lack of representation in the media and local stories going largely untold or undiscovered. We created hundreds of videos documenting local culture but struggled to earn a steady income. There just wasn't any publications where people could find videos about local culture and where video creators were able to make a steady income. Let's face it, platforms are making a killing off user-generated content, but they're not sharing enough of their revenue with their users.
"The internet has made it easy to distribute creative work to millions of people, but no one has figured out how to help creatives make a sustainable living." – Y Combinator
‘It’s so frustrating’: YouTube’s top creators have gripes but few better options – Digiday
Yes, you can make six figures as a YouTube star ... and still end up poor – Business Insider
‘Less than a McDonald’s happy meal’: Facebook’s video ad breaks aren’t working for creators. – Digiday
Content creators, not just platforms, deserve to reap the monetary benefits that come with having an active user base. People need new business models that balance profit and purpose by putting a premium on sharing power and resources.
That Video Mag is a city-focused video publication powered by local video-journalists that helps people discover videos about local culture. Video creators make more money by publishing their original unscripted, documentary, and journalistic video pieces on That Video Mag than by releasing them through free ad-supported models. Our mission is to get creators paid and create an economic impact by putting local products and services in the hands of consumers.
