In 2007 we started creating videos because we were frustrated by the lack of representation in the media and local stories going largely untold or undiscovered. Local media just was not representing the communities they served. There just aren’t any platforms where consumers can find short-form videos based solely on location and where video creators can earn a sustainable income. Let's face it, platforms are generating a lot of revenues from user-generated content but they’re not sharing enough revenue with creators.
‘It’s so frustrating’: YouTube’s top creators have gripes but few better options – Digiday
Yes, you can make six figures as a YouTube star ... and still end up poor – Business Insider
That Video Mag is a city-focused video platform powered by local videojournalists and storytellers. Users can find videos based on location and creators will be able to make a whole lot more money from publishing their non-fiction, documentary, and journalistic video pieces on That Video Mag than by releasing them through free, ad-supported models. YouTube only pays video creators $2-$3 per 1,000 impressions and they take a hefty 45% in commission. WTF! Let's compare:
How It Works
1) Video creators submit original videos to earn $1,500 per video.
2) Users select a category of interest, sort videos by city, and watch exclusive on-demand and live broadcasts.
3) Video creators and users may also share content to earn $.50/month for each new user they sign up.