Empowering Locals At Scale
The internet is an excellent place to learn lots of things. What’s happening in your community is not one of them. Discovering local relevant content is a problem, and most people are exhausted by the endless stream of news — there is an alternative. That Video Mag is a city-focused video platform for discovering local culture. We help people find what makes local communities exciting places to work, live, and play with original videos not available anywhere else.
That Video Mag is powered by a contributor community of local journalists, filmmakers, and creators. Members can make more money from publishing and sharing original non-fiction, documentary, journalistic, and live performance videos exclusively on That Video Mag than releasing them on free ad-supported models. While it's effortless to post videos on Facebook and YouTube, it's not easy to find an audience and monetize videos in a sea of content. Ad-supported platforms are making money off their users' backs while convincing them to remain loyal no matter what. People, not just platforms, deserve to reap the monetary benefits of having an active community. The income inequality gap is widening, and new platforms that balance profit and purpose by putting a premium on sharing power and resources are desperately needed. Our mission is to reclaim local culture and communities, increase the economic opportunity among underrepresented audiences, and make people's lives better by uncovering and amplifying their stories.
Who Are We?
Dexter Bayack
Founder
I created my first successful business to supplement my part-time income at UPS in the mid-'90s. I was on welfare, and to make ends meet, I borrowed $100 from my family and became a self-taught window tinter. After work, I tinted vehicles for automotive shops throughout Brooklyn and Queens. Three years later, I left UPS to open a window tinting and mobile electronics shop called The Car Spa. The Car Spa generated six figures annually and was featured in the New York Daily News.
In 2007 I pursued a digital media career because I was frustrated about the lack of relevant and authentic content. I have a strong sense of community and believed advertising was not a sustainable business model, so I took the road less traveled. In 2007 I created my first video publication for automotive enthusiasts named TunerlifestyleTV and my second in 2010 named UrbancityTV producing hundreds of videos to fill the local content gap. It took thirteen years, a laptop, and a camera to build, but I did it!
Ariel Cespedes
Operations Manager
I'm a Customer Service Professional with over 25 years of experience in retail management. I have a proven track record in building top-performing teams in commissioned sales environments. My entrepreneurial experience includes 15+ years in the mobile DJ business, 22 years in mobile electronics sales and installation, and five years as a licensed realtor with Keller Williams, specializing in residential sales, working with both buyers and sellers.
Harold Cespedes
Street Team
I became an automotive technician right out of school. I gained 25 years of experience in the automotive industry working in retail, auto body repair, and installing mobile electronics. In 2006 I made a career change. I currently have over 14 years of experience in electronics manufacturing, including managing a team of technicians in the military and defense manufacturing sectors.
Connect With Us
