The internet is an excellent place to learn lots of things, and discovering local relevant content is not one of them. By combining a central hub for local content and a creator community, we're solving the genuine problem of discovering local news, culture, and entertainment. That Video Mag is a media company located in Spring Hill, Florida. We help people find what makes local communities exciting places to work, live, and play with original videos and stories not found anywhere else.
While posting content on Facebook and YouTube is effortless, finding an audience and monetizing videos in a sea of content is not easy. The average reach for an organic Facebook post is 5.2%, and over 95% of YouTubers can't make ends meet. Whatever money they do earn, YouTube keeps 45%. Ad-supported platforms are making money off their users' backs while convincing them to remain loyal no matter what. People, not just platforms, deserve to reap the monetary benefits of having an active community. New platforms that balance profit and purpose by putting a premium on sharing power and resources are desperately needed.
Video journalists, filmmakers, reporters, and musicians can make more money publishing and sharing videos, documentaries, stories, and live performances exclusively on That Video Mag than on free, ad-supported models. Our mission is to empower local communities, increase the economic opportunity among underrepresented audiences, and make people's lives better by uncovering and amplifying their stories.
Who Are We?
Founder and CEO
I'm an automotive enthusiast with 25 years of window tinting and mobile electronics experience. I started my first business to supplement my part-time income at UPS. I was also on welfare, and to make ends meet, I borrowed $100 from a family member and became a self-taught window tinter. After work, I contracted for automotive shops throughout Brooklyn and Queens tinting vehicles. Three years later, I left UPS to open a window tinting and mobile electronics shop called The Car Spa. The Car Spa generated six figures annually and was featured in the New York Daily News.
My experience in digital media includes web development, video production, photography, marketing, event production, and product development, solving content discovery and monetization problems I experienced as a video creator. In 2007 I created a digital video magazine for automotive enthusiasts named TunerlifestyleTV. In 2010 TunerlifestyleTV rebranded as UrbancityTV, which took its final form as That Video Mag in 2012.
I'm a Customer Service Professional with over 25 years of experience in retail management. I have a proven track record in building top-performing teams in commissioned sales environments. My entrepreneurial experience includes 15+ years in the mobile DJ business, 22 years in mobile electronics sales and installation, and five years as a licensed realtor with Keller Williams, specializing in residential sales, working with both buyers and sellers.
I became an automotive technician right out of school, and I gained 25 years of experience in the automotive industry working in retail, auto body repair, and installing mobile electronics. In 2006 I made a career change, and I currently have over 14 years of experience in electronics manufacturing, including managing a team of technicians in the military and defense manufacturing sectors.
What You Can Do to Help
Communities need local stories to feel connected to the people they live nearby. As the need for quality local news coverage increases in the face of media cuts, That Video Mag can fill significant gaps with democratized storytelling and distribution.