In 2007 we started creating videos because we were frustrated with the lack of representation by traditional media and local stories going largely untold or undiscovered. We created hundreds of videos documenting local culture but struggled to make a living. Monetization options for video creators are pitiful.
‘It’s so frustrating’: YouTube’s top creators have gripes but few better options – Digiday
Yes, you can make six figures as a YouTube star ... and still end up poor – Business Insider
Platforms are generating a lot of revenues from user-generated content but they’re not sharing enough revenue with creators. For example, YouTube only pays video creators $2-$3 per 1,000 impressions and they take a hefty 45% in commission. That Video Mag is city-focused news and video magazine that helps people discover local culture and helps video creators make money.
How It Works
1) Video creators submit original videos to earn $1,500, $2,500 and $5,000 per video. Creators may also share content to earn $.50/month for each new user they sign up.
2) Users select a category, filter videos by city, and watch exclusive local on-demand and live broadcasts. Users may also pitch stories to earn $200 and share content to earn $.50/month for each new user they sign up.
Let's Compare
- YouTube: 1,000,000 views / 1,000 CPM x $2 - 45% = $1,100 one time payment
- That Video Mag: 1,000,000 subscribers x $.50 = $500,000 monthly payment
Creators will be able to make a whole lot more money and a sustainable living from publishing their videos through That Video Mag than by releasing them through the free, ad-supported models. Members can copy or embed links, view traffic generated, commissions earned, payments history and graphic charts, all from their dashboard. The system automatically pays affiliates on the last Friday of the month. Creators are paid every Friday.
People need new business models that balance profit and purpose and puts a premium on sharing power and resources. We believe the media can do better by creating a more informed, connected, and diverse communities. Our mission is to empower local economies through real video stories about modern lifestyles and cultures.
